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Truck Stop: SeoulFull Philly

The truck's impossible to miss and the food impossible to forget.

THE TRUCK: Impossible to miss. David Song's Korean-American fusion food truck is basically a rolling mural with stars and stripes, a red-and-blue taegeuk, the Liberty Bell, a ferocious white tiger and the Philadelphia skyline, among other things. Hungry or not, you kind of want to check it out anyway.

WHAT TO EAT: The Cheese Steak Korean ($9) caught our attention immediately. We will eat any variation of this sandwich - breakfast, lunch, dinner, midnight snack, whatever. Song's has thinly sliced Korean marinated beef, Cheez Whiz, sauteed kimchi and onions. The Seoul BBQ Pulled Pork Sandwich ($8) comes with a traditional tomato-based barbecue sauce infused with Korean spices and a napa cabbage slaw. Also try the Corn on the Seoul ($5), deep-fried corn on the cob with gochujang crema, crumbled cotija cheese, scallions and toasted sesame seeds.

CONCEPT: Song's menu items are inspired by some of the Korean-American concoctions he used to make at home. "I would have a hamburger, but I'd want kimchi on it, because that's something that I grew up eating," he recalled. "That's sort of how it came about. I'd eat typical American fare, but my mom already had a lot of Korean ingredients in the refrigerator. I would take those and add them on." Song's parents were born in South Korea and came to the United States when they were young. His father was in the U.S. Air Force and the family happened to be stationed in Seoul when Song was born. So he's a U.S. citizen who was born in Korea. You got that?

WHERE: SeoulFull Philly has only been on the road for about three months. They've spent some time on Drexel's campus at 33rd and Arch, in addition to several events, but they're looking to establish a presence at Temple University Hospital.

SOCIAL STUFF: seoulfullphilly.com. On Facebook: SeoulFullPhilly.