Friday, July 25, 2014
Inquirer Daily News
Automakers ready to react in real time to Super Bowl ad responses
Posted on Wed, Jan 29, 2014
Automakers advertising in the Super Bowl this year will be more prepared than ever to immediately react in marketing war rooms to feedback about their ads that promise to feature Muppets, British villains, patriotic themes and, of course, something secret from Chrysler.
»Read story: Automakers ready to react in real time to Super Bowl ad responses
 
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