4 of 5 collegians text while driving; males downplay risk
Do you think it's OK to text and drive because you're a great driver? If so, you're probably a guy.
A new study in the International Journal of Sustainable Strategic Management found that 4 out of 5 college students texted while driving, and that males were more likely to downplay the dangers of distracted driving, because they believed they were skilled drivers.
Study authors Garold Lantz and Sandra Loeb, both marketing professors at King's College in Wilkes-Barre, surveyed 120 male and female students on their texting habits.
On average, the students sent 82 text messages a day, with females sending more and males sending fewer on average. "Females who were more impulsive were not more likely to text while driving," they wrote, probably because "females recognized the dangerousness . . . more than males."
Males, the study authors said, reported texting less often, and less impulsively, but "showed less awareness (or less appreciation) of the dangerousness of texting while driving."
The study was limited by the small sample size, but the authors said it was among the first to try to identify motivations for texting while driving.
They wrote that legislation seemed to have had little effect on people's habits.-Los Angeles Times