The way people find jobs is changing
If you’ve been searching for a job with little success, the problem may not be your résumé, but rather the way you’re searching.
An on-going survey of large U.S. based firms by CareerXroads.com, an online platform for corporate recruiters, finds that there’s been considerable change in how candidates who are actually hired find the job opening, and make themselves known to the company.
For instance, in 2010, 25 percent of workers hired learned of the position from an Internet job board that compiles job openings from many companies. But last year, the No. 1 way workers came to the company was from a referral from a current employee.
“You are four times more likely to get a job with a referral than without one, and initiating a referral is the single game-changing tactic every job seeker must get better at,” says Gerry Crispin, co-founder of CareerXroads.
He recommends using the website LinkedIn to see if you know anyone working at a firm who may provide you with a referral, and then culling alumni directories from schools you’ve attended, as well as any other associations you belong to for possible referrals.
Still, “a referral really only has any influence if it’s someone who at least tangentially knows your work or character,” says Tracy Cashman, partner at recruiting firm WinterWyman.
One reason candidates who come recommended often get hired is “because employee referrals tend to have a greater awareness about the company and position that they are applying for and can use that to their advantage,” says Christy Palfy, recruiting manager for Progressive Insurance.
The survey found the second most popular way that new hires found their way to a firm was through the company’s own career site, then through a job board that aggregates openings.
“Using a company’s own website to apply for a position can be attractive because it shows that you took the time to go to their website and do research, and suggests that you have been following them, waiting for the right opportunity to present itself,” says Cashman.
© CTW Features