Having one specialty helps chances in landing job
To survive in the new economy, you need to be an expert.
Fewer companies are looking for the jack-of all-trades, but rather they want college-educated professional with specialty areas in healthcare, accounting and finance, information technology, marketing or law.
The Menlo-Calif. based staffing firm Robert Half International recently made public a report called “The Specialist Economy: How Businesses and Professionals Can Prepare for the Trend Toward Specialization.” The report explains that professionals with niche skills have the greatest chance of building their careers and experiencing success in their job search. That’s because they can help companies operate more efficiently and competitively, explains Max Messmer, chief executive officer of Robert Half.
The Robert Half report notes that specialty areas often reflect trends. For instance, in information technology, the job growth is in positions related to more sophisticated uses of the Web and mobile devices, cloud computing and technology security. In health care, the hot list includes: nonclinical tiles that support the higher volume of physician visits as a result of the healthcare reform legislation, jobs related to the international classification of diseases and the digitization of health records. Accounting and finance specialists in highest demand are financial analysts, senior accounts and costs accountants.
Even though many assume that high unemployment rates create a sea of candidates for employers, that is not the case for specialists.
“Businesses continue to encounter challenges when recruiting highly specialized roles,” Messmer adds.
Interestingly, many professionals already have the specialized skills but they aren't communicating those skills to prospective employers.
Robert Half offers the following tips to help job seekers succeed in the specialist economy:
• Your resume should highlight your unique specialty areas and interests. For example, if worked as an accountant in the healthcare industry, note that in your summary section.
• Brand yourself as a specialist through professional networking and social media sites. Research and use keywords that reflect your specialization, and participate in groups in your areas of interest.
• Acquire more education. The unemployment rate for professionals 25 years or older with a bachelor's degree or higher is roughly half that of the general unemployment rate. Consider completing a degree or certification in your field.
• If you're in a competitive field, pursue specialization. For instance, if you're a marketing professional, consider additional education and experience in cloud computing or mobile marketing.
• Work with a specialized staffing firm. A staffing company that specializes in your field can help you accurately highlight your strengths and specialty areas.
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