For a "heritage" brand in the prosaic soup, sauce, and beverages trade, Campbell Soup uses surprisingly sophisticated technology to keep its employees in the loop.
An Intranet portal updates company news daily. Flat-screen TVs scattered around the firm's world headquarters in Camden air the latest Campbell commercials, among other video clips. An "internal Facebook" called Campbell Connections lets employees reach outside their departments for expertise.
"We have a multipronged effort," said senior vice president Nancy Reardon. "These days, when you've got four generations in the workplace, you've got employees who want information different ways."
The company also has live events to share business strategy. The day after top brass reported to Wall Street analysts recently, they made the same presentation to workers. "Our employees feel that they really have the scoop," Reardon said.
There is more: When Campbell introduced its new Harvest Orange tomato soup recently, a "desk drop" with a note and a sample greeted employees at the start of their workday.
What employees said:
"I feel that we are family here."
"I am valued and appreciated, and the senior leaders are sure to make you feel that way every day."
"I feel greatly valued as an employee - more so than at any other company I've worked for."