Tired of waiting to get that tooth looked at? Stressed at fumbling through your insurer's networked-doctors list? www.DocASAP.com, a start-up by a couple of Wharton MBAs, says its free-to-consumer search engine finds doctors ready to see you, who accept your particular insurance, in your neighborhood.

The site has gone live with its first batch of specialists - Philadelphia-area dentists. It's a project of Wharton MBAs Puneet Maheshwari and Vicente C. de Baca, part of Penn's Venture Initiation Program.

"We have not at this point raised venture capital funding," de Baca told me. The six-person company charges doctors "a performance-based fee once we are filling open appointment slots," which aims to fill empty office hours in a "trackable and cost-effective manner."