Saturday, July 4, 2015

Internal Samsung document: We need to beat Apple to survive


The second U.S. Apple vs Samsung patent trial marches on, with the South Korean giant now making its case in the San Jose, California, court. Samsung’s counsel has already called up several witnesses who testified that the company has not been influenced in any way by Apple or the iPhone. However, internal Samsung documents that have been called into evidence by Apple’s attorneys tell a different story. While Samsung America’s former CEO Dale Sohn took the stand, internal presentations and emails were uncovered, revealing Samsung’s concerns with its main competitor. In a presentation from April 2012, Sohn wrote that “beating Apple is no longer merely an objective. It is our survival strategy.”

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