Thursday, April 24, 2014
Inquirer Daily News

Domino's wants your car to order you a pizza

Domino´s Pizza CEO Patrick Doyle keeps a close eye on Katie Ritchie makes a sandwich in Seattle, Washington. (Mark Harrison / Seattle Times / MCT)
Domino's Pizza CEO Patrick Doyle keeps a close eye on Katie Ritchie makes a sandwich in Seattle, Washington. (Mark Harrison / Seattle Times / MCT)

Domino's Pizza, which has been touting its online innovations, plans to offer a mobile application later this year that works with Ford's voice-activated Sync system, allowing you to put in an order - and pay for it - from your automobile while driving, perhaps even to pick it up.

"Our goal is to make it so people can order Domino's anytime, anyplace," said company spokesman Chris Brandon. "It allows for partnerships where people can have a cool experience that they couldn't have from other places."

The Ann Arbor, Mich.-based pizza company is set to demonstrate the app feature Wednesday at the International Consumer Electronics Show in Las Vegas.

Patrick Doyle, Domino's Pizza president and CEO, said the new app is "one of the coolest in a long list of recent technology innovations for Domino's."

In the past few years, Domino's has developed such ordering apps and run commercials that encourage customers to order online, instead of calling on the telephone.

About 40 percent of the company's sales now are generated by online orders, the company said.

The benefit of online ordering to the customer is that it is more convenient, faster and more accurate, Brandon said. It also benefits the company by reducing labor costs - and, perhaps, making it so easy to order they don't buy pizza from any other company.

According to Domino's, here's how it will work:

Customers need to have a profile on their Domino's mobile app and the Ford Sync in-car connectivity system. They also will have to save their favorite pizza and menu item combination, address and payment information in the app.

The order can be placed through the app with voice commands provided by the Sync system.

The app is expected to be functional in about six months.

(c)2014 Detroit Free Press
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Distributed by MCT Information Services

Frank Witsil Detroit Free Press (MCT)
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