By S.E. Slack
Home sellers often spruce up their homes by uncluttering the house, adding new landscaping and tossing on a fresh coat of paint. Most, however, completely overlook some sales aspects that buyers can’t live without. One, in particular, is becoming such a need among buyers that they won’t even consider looking for a new home that doesn’t have access to it: high-speed Internet.
For those looking to sell their homes in the next year, promoting the home's technology may be another savvy way to market the property, particularly in buyers' markets like Philadelphia. Rural homeowners could consider offering to pay for one year of Internet connection to sweeten the deal if Internet access is a potential barrier. If it snags a buyer, it’s a small price to pay.
Pew Research Center found that more than 70 percent of American adults ages 18 and older have – and expect to have – a high-speed Internet connection at home as well as their work location. The highest rates of home broadband connections are found in homes where there are college graduates, adults under the age of 50 and the residents earn at least $50,000 annually.
As for dial-up connections, forget it. Only 3 percent of adults go online using that method.