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Coming in September: First new residential townhouses on Kelly Drive in 60 years

The 21 townhouses, called The Overlook, will start at $699,000 and will each feature three bedrooms, three full bathrooms and a powder room.

The HOW Group is building 21  townhouses,  called The  Overlook, in East Falls.
The HOW Group is building 21 townhouses, called The Overlook, in East Falls.Read moreHOW Group

This September, HOW Group is set to open The Outlook –  the first new residential townhome project on Kelly Drive in more than 60 years. In a release, founder Gary Jonas said the company selected the East Falls neighborhood in Northwest Philadelphia because of its proximity to amenities and easy access to Center City.

"East Falls is a hidden gem and we're excited to play a role in helping to attract new residents to one of the best-kept secrets in the city," he said.

The 21 townhouses, called The Overlook, will start at $699,000 and will each feature three bedrooms, three full bathrooms and a powder room.

In the statement, Jonas said the company is banking on attracting buyers with high-end finishes that would command significantly higher prices elsewhere in the city. They will have the option to select specific finishes for the kitchen, which will boast 9- or 10-foot ceilings.

"Similar properties in Fairmount or Graduate Hospital are priced 30 to 40 percent higher on average," he said.

The third floor of each will be home to a master suite with a balcony. Each will also feature a partially green roof deck with wet bar. Below, each home will have a one- or two-car attached garage.