Dranoff's tweaked South Broad Street tower means fewer hotel rooms, more dwellings

A rendering of part of Carl Dranoff's plan for a hotel-and-condo tower under SBE Entertainment Group's SLS luxury brand.

Carl Dranoff is tweaking his proposal for a condo and hotel tower at the corner of Broad and Spruce Streets to include fewer guest rooms and more dwelling units after receiving just a small fraction of the state grant money he requested for the project.

The Dranoff entity that owns the vacant 311 S. Broad St. construction site was awarded a zoning permit Wednesday for a project with 101 hotel rooms and 114 residential units, according the Philadelphia Department of Licenses and Inspections.

That plan differs from a 152-hotel-room, 90-residential-unit project outlined for the site in a permit awarded by the agency in January 2015.

Dranoff has promoted the project as a 45-story condo-and-hotel hybrid under the banner of Los Angeles-based SBE Entertainment Group’s luxury SLS brand. He said in an email Thursday that the changes won’t alter the building’s exterior size or shape.

The alternations come about three weeks after he was informed by the Pennsylvania Budget Office that he would receive only $1.4 million of the $19 million in Redevelopment Assistance Capital Program funds requested for the project’s hotel.

The changes to the tower’s makeup mark the second time in recent months that Dranoff has adjusted plans for a South Broad Street project.

In August, the developer released plans to build a 28-story condo tower at Broad and Pine Streets, rather than a previously proposal for a 22-story mix of apartments and hotel rooms under SBE’s Hyde brand.

He said he aims to begin work on one of the two projects in 2018.

Real Estate Tools
Looking for a new home? Search Philadelphia real estate »
Browse Recent Home Sales »
Compare Philadelphia mortgage rates »
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue
Help us moderate this thread by flagging comments that violate our guidelines

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Load comments