Center City group drops objection to digital sign along 1900 Market St. building

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Artist’s rendering of 1900 Market St. office building with digital signage proposed by Independence Blue Cross and Brandywine Realty Trust.

The Center City Residents Association has dropped its objections to a planned stripe of digital signage across the facade of the former Philadelphia Stock Exchange building at 19th and Market Streets.

The group agreed not to oppose plans for a lighted sign promoting the 1900 Market St. building’s tenants after a deal was made limiting its brightness, hours of operation, and coverage of the structure’s 19th and 20th Street facades, association president Charles Goodwin said.

The Philadelphia City Planning Commission is scheduled to consider legislation Tuesday that incorporates those limits while changing provisions in the area’s zoning to permit such a sign.

The sign is being proposed by the building’s owner, Brandywine Realty Trust, and Independence Blue Cross, whose AmeriHealth Administrators unit anchors the building.