PITTSBURGH — Coca-Cola’s marketing efforts during the weekend’s heat wave in Pittsburgh backfired when the company mistakenly used a map of Philadelphia in a post on Twitter.
Sunday’s tweet said, “Today’s forecast in Pittsburgh: Record heat, followed by an ice-cold wave of ahhhhhhh. #ShareaCoke.”
Although temperatures climbed into the high 80s, the tweet was received coolly because the message was accompanied by the wrong map.
Even Mayor Bill Peduto weighed in, responding, “I was elected to represent the people of Pittsburgh, not Philadelphia” — riffing on his recent kerfuffle over Donald Trump’s pullout of the Paris climate accord.
Lauren Hitt, Mayor Kenney's press secretary, also had some fun with the Coke tweet.
You’d think after spending $12
million against us that the soda industry would know where we are https://t.co/dfmP1qd3pV
— Lauren Hitt (@LaurenHitt) June 19, 2017
A Coke spokeswoman apologized Monday, saying the company is “exploring innovative, adaptive technologies to serve up personalized content to our fans … in this case, our map accidentally missed the mark — literally.”