PhillyInc: Why you can't get a Tastykake at Citizens Bank Park

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Though touted in radio ads as being a perfect fit with the Phillies, Tastykakes are too fragile (heat, shelf life) to sell at the ballpark. (Tom Gralish / Staff)

"Nothing goes better with Phillies baseball than a Tastykake," we're told throughout radio broadcasts.

If so, then let's have some sympathy for fans who attend home games.

They have to console themselves with a Schmitter or Bull's pulled barbecue pork sandwich, because Tasty Baking Co. doesn't sell its cakes or pies at Citizens Bank Park.

In an e-mail, Mike Glaze of Mullica Hill wondered why not. After all, Tasty Baking is a longtime sponsor of the baseball team, and Tastykake signs are all over the ballpark.

Two reasons, the Philadelphia snack-food-maker said. Its products have a short shelf life, and the high temperatures at games don't help.

In a statement, the company said, "Until we can absolutely ensure that the product will remain fresh and delicious in the heat, we won't offer a subpar product to Tastykake or Phillies fans."

However, for a couple of years, Tasty Baking did sell Tastykakes at Bright House Field in Clearwater, Fla., where the Phillies hold spring training and the single-A minor-league Threshers play.

That's when Tasty Baking had shifted its focus to sponsoring minor-league baseball. Threshers food and beverage manager Brad Dudash said they stopped selling Tastykakes (which weren't easy to come by in Florida) when the sponsorship ended.

Tasty Baking said it had been working with the Phillies and Aramark Corp., its food-service provider, to find what it called the "optimal product assortment" to sell at Citizens Bank Park.

That's all well and good, Glaze said, but why not make a limited supply available to test the demand from fans?

I'm guessing that serving stadium-priced Kandy Kakes in a cup with a spoon would not be considered optimal.

To Infinity and Bucks County

The space business just got a little bigger here.

On Thursday, Lockheed Martin Corp. officially opened a $24 million expansion of its Space Systems Co. operations in Newtown, Bucks County, where it is working on components for the next-generation Global Positioning System satellites.

The project added 18,800 square feet to its manufacturing operation and a 15,000-square-foot conference center.

It won't result in more hiring, but then Lockheed Martin's Newtown workforce had already grown in recent years, since being awarded an Air Force contract for the GPS III program in 2008 and a National Oceanic and Atmospheric Administration contract for environmental satellites in 2009.

Currently, Lockheed Martin has about 1,100 employees in Newtown.

Correction

I'm no mathlete, but I knew something was amiss by the number of phone calls and e-mails I received about a figure in Thursday's column about an electronic payment system being used at the forthcoming National Scout Jamboree.

The potential spending by the estimated 40,000 Boy Scouts on concessions at the 10-day event in Virginia could be $4 million, assuming each Scout had a minimum of $10 to spend per day.

It's reassuring to know so many people read this column with calculator close at hand.

 


Contact Mike Armstrong at 215-854-2980 or marmstrong@phillynews.com.

See his blog at www.phillyinc.biz