I may be one of the few people who didn't say, "huh, what's that?" at the news that Keith Olbermann is going to Current TV. From what I recall writing five years ago about Current, a fledgling channel that couldn't get past the Comcast gatekeepers, it sounds like a perfect fit.
We interrupt this blog post for a brief comic interlude, which should bring a knowing chuckle to those who love Keith and a knowing snort to those who hate him:
The name of the single Current TV listing I mentioned back in November 2005 was "Supernews 9: The Story of Thanksgiving." The synopsis: "Michael Moore travels back in time to the first Thanksgiving to warn of the horrible evils of the white man. Dick Cheney follows Moore back to foil his plan."
I couldn't make that stuff up if I tried. But, in all seriousness, Current is a channel that from the start has pushed the envelope, both in its animated satires and its business model. The problem is that although it had high-profile backers, such as former Vice President Al Gore and legal-services entrepreneur Joel Hyatt, it didn't have the key thing that media critics said most such ventures need if they want to win carriage on the nation's dominant pay-TV systems: investment from a major media or cable company.