McDonald's Looking To Protect Its Morning Share With New Breakfast Pastries?


In an attempt to consolidate its breakfast segment, McDonald’s Corporation is testing new breakfast pastries at its outlets in San Diego. The items, known as Petite Pastries, are available in raspberry and cinnamon cheese cream variants, and cost $1.99 – a price point most customers are comfortable spending for their breakfast. McDonald’s decision to test breakfast pastries also resonates well with the company’s attempt to put a greater emphasis on coffee . Late last year, the company announced that generating more coffee-driven visits will be one of the focus areas in the next 2-3 years. McDonald's McDonald's drip coffee is popular but there is a scope to increase the sales of its espresso and specialty coffees. (0:47)

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