Drugmaker GlaxoSmith Kline said it will raise its stake in its consumer healthcare subsidiaries in India and Nigeria at a cost of more than $1 billion.
Glaxo CEO Andrew Witty, who worked around the world before taking his current post, has often spoken of moving the company away from strictly selling "white pills in Western markets," and this move continues that trend.
Glaxo is also among the pharmaceutical companies that also view consumer sales as a way to diversify away from prescription medicines.
India is on track to surpass China as the world's most populous country. Nigeria has the largest population of any African nation, with a population of about 167 million, according to the United Nations.