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Tips for good radio ads
The 18 principals for engaging radio ads developed under research financed by Jerry Lee: Three-second rule: Pull the listener in quickly.
The 18 principals for engaging radio ads developed under research financed by Jerry Lee:
Three-second rule: Pull the listener in quickly.
Keep it close to home by playing off what is familiar.
Always have personality.
Mirror the values of the listener.
Provide a sense of membership.
Be sensitive to a gender gap.
Relevancy drives connection.
Always sell hope.
Branded solution as hero.
Make it memorable.
Create suspense.
Tell a story.
Keep it believable.
Promote intimacy.
Don't lead with price.
Paint a mental picture.
Vary pace and intonation.
Guard against dead spots.
SOURCE: Sensory Logic
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