Jonathan Cutler has spent most of his career in the pharmaceutical industry, primarily in marketing products with big names: Tylenol, Motrin, Pepcid, Remicade.
"It was an honor and a great experience to be with those big-name products," Cutler said. "But when the opportunity came to work with a small brand early in its life cycle, it was too good to turn down."
Earlier this summer, Cutler, 36, who goes by his nickname, J.J., took over as president and chief operating officer of Lindi Skin Inc., a five-year-old Ardmore company that specializes in skin-care products for people with cancer, mostly those suffering from irritations caused by chemotherapy and other treatments.
"The pharmaceutical business can be specialized, so I wanted to be associated with products that solve an unmet need," he said. "This was a huge segment of people who have a special need that isn't otherwise in the marketplace. I think we can really grow this brand and then branch out into other similar products."
Lindi Skin was founded by Lindy Snider, 47, the daughter of Flyers and 76ers chairman Ed Snider, who is also an investor in the company. She had discovered that some of her friends battling cancer had developed severely irritated skin as a result of treatments they were taking to cure the cancer. While they were surviving the worst part of the disease, they were terribly discomforted with those side effects.
She got together an advisory board of oncologists, cancer sufferers, and other interested parties, and developed 14 botanically based products - creams, body washes, sunscreens. and the like - that soothe severely irritated skin. The products are sold in some pharmacies, but are mainly used in cancer centers and hospitals.
It will be Cutler's mission to get Lindi Skin more well-known in the general community. That is not an easy task when the product exists mainly to palliate the side effects of an almost unmentionable disease.
"I think you focus on the end benefit of what the product can provide," Cutler said. "It is certainly a negative if someone has a skin side effect from a cancer treatment, but if you can provide them something that gets them back to a normal life, emotionally and physically, that is all a positive. That is what we emphasize."
Cutler said he is "100 percent local," having grown up in Broomall, Delaware County, and received a bachelor's degree and M.B.A. from the University of Pennsylvania. His wife, Beth, grew up in Bucks County, and now they live in Elkins Park, with their son, Paxson, 8, and daughter, Isabel, 6. Before coming to Lindi Skin, he worked for two Johnson & Johnson subsidiaries - McNeil Consumer Health Care and Centocor - and, most recently, was senior vice president of marketing at Aramark Corp.'s health-care division.
"We have great core products now, but as in any business, the value is to see what kinds of new products and new markets you can go after," Cutler said. "The good thing is that cancer survivors are living longer and want as normal a life as possible. That is what we feel we can provide them." - Robert Strauss
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The Haverford Trust Co., Radnor, named Jonathan Smith chief investment officer of fixed income. He was vice president and portfolio manager.
Whittmanhart Interactive, a Chicago-based marketing firm, named Kevin French group account director of the Whittmanhart Wellness division in its Philadelphia office. He was director of marketing and e-commerce at Smooth Fitness, Mount Laurel.
QVC Inc., West Chester, named Pam Hardgrove vice president of sales and product planning. She was director of sales and product planning.
Comcast Corp. said Bill Bridgen will join Comcast SportsNet, focusing on developing its regional sports networks. He was executive vice president of network distribution for Comcast Programming Group.
Alan Dannenbaum will succeed Bridgen as executive vice president of network distribution. He was senior vice president of content acquisition.
Earl Marshall was named vice president of business development for Comcast Programming Group. He was senior director for Comcast's Corporate Development Group.
Jennifer Gaiski was promoted to senior vice president of content acquisition. She was vice president of content acquisition.
Allan Singer will succeed Dannenbaum as senior vice president of content acquisition.
Matthew Strauss was named senior vice president of new media. He was senior vice president of content acquisition and development.
Michael LeBauer was named vice president of sales for the military and first-responder markets at Rajant Corp., Malvern. He held several project and program management roles at 3e Technologies International.
Glenn Booth was named vice president of marketing. Most recently at EarthLink, he managed 28 municipal markets for deployment of wireless networks.
Stephen Anzaldo was named treasurer of Aqua America Inc., Bryn Mawr. He was assistant treasurer.
Kenneth A. Adach was named vice president of consumer marketing at OraSure Technologies Inc., Bethlehem. He was director of marketing for Bausch & Lomb over-the-counter pharmaceutical products.
Goldbelt Inc., Juneau, Alaska, named Joseph T. LoCasale vice president of Goldbelt Government Services Group, based in Oaks. He was president of Goldbelt Eagle L.L.C.
Donna A. Tschoepe was named vice president of human resources for Richardson, a Philadelphia sales training and consulting firm. She had operated her own HR practice.
Rita Soto was named marketing director of Jean Madeline Inc., the Philadelphia firm that owns several beauty businesses including Adolf Biecker Spa/Salons. She was a program coordinator at the Rudman Institute for Entertainment Industry Studies at Drexel University's Westphal College.
Vincent Santa Maria was named president of Bilcare Inc., a Phoenixville clinical supplies and services company. He was a consultant to the pharmaceutical industry.
Ryan O'Connor was named tourism sales manager of the Philadelphia Convention & Visitors Bureau. He was tour and travel sales manager for the Spirit of Philadelphia.
Rodger Cottrell was named director of operations at RainMaker Software Inc. in Blue Bell. He was manager of business process management, advising large law firms on implementing financial systems, at Thomson Elite in Newtown Square.
Continental Bank, Plymouth Meeting, named Edward J. Corcoran III vice president, business development officer, for the area around Devon. Corcoran was a senior financial specialist and assistant vice president in Wachovia Bank's Whitpain office. - Inquirer staff