Should I hire a business coach?

A coach’s value is directly proportional to your goals and your desire to achieve them.

Question: What is your opinion on hiring a business coach? I’d love to have someone to help me focus on the right things for our companies, but I don’t have a lot of money to spare. Are there any low-cost or free opportunities to find successful mentors to guide our efforts –a volunteer business coach program of sorts?

Answer: A coach’s value is directly proportional to your goals and your desire to achieve them. Also, the level of coaching you need is proportional to where your company leaders are in terms of their own development. Resources spent on coaching are never wasted. You may not need a top-level (and top-price) coach right now, but you will gain valuable experience at every step. If and when you feel you need to change coaching direction, you will have the dividends from your initial effort, and increased awareness of how to choose your coach. If you are just starting out, I recommend contacting a Small Business Development Centers. SBDCs are hosted by leading universities and state economic development agencies, and funded in part through a partnership with the U.S. Small Business Administration. SBDC advisors provide aspiring and current small business owners a variety of free business consulting and low-cost training services.

Jon Peterson
Director of Executive Leadership Programs, Wiedener University Oskin Leadership Institute

Lt. Col., U.S. Army (Retired) 



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