Friday, July 25, 2014
Inquirer Daily News

Southwest becomes more like other airlines

Southwest Airlines remains quite different in many ways from most of its domestic competitors, but in some ways it's becoming more like them. On Friday, Southwest raised all of its fares by $5 one-way, something the other carriers have also been doing lately because of higher fuel costs. Even more telling is Southwest's total revamp of its frequent-flier program to give more reward to business travelers and others who opt to pay the highest fares. Points will now be awarded based on fares paid rather than simply by segments flown. Read a good detailed piece about the changes to the Rapid Rewards program here.

Southwest becomes more like other airlines

Southwest Airlines remains quite different in many ways from most of its domestic competitors, but in some ways it's becoming more like them. On Friday, Southwest raised all of its fares by $5 one-way, something the other carriers have also been doing lately because of higher fuel costs. Even more telling is Southwest's total revamp of its frequent-flier program to give more reward to business travelers and others who opt to pay the highest fares. Points will now be awarded based on fares paid rather than simply by segments flown. Read a good detailed piece about the changes to the Rapid Rewards program here.

Tom Belden
About this blog
Tom Belden has been reporting about Philadelphia International Airport and other air travel subjects for more than 20 years, writing columns for The Inquirer's Travel and Business sections. His reporting (with colleague Craig McCoy) on baggage handling problems in Philadelphia have been credited with helping to improve the system. His previous blog was called Road Warrior. He can reached at tbelden@phillynews.com. Reach Tom at tbelden@phillynews.com.

Tom Belden
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