Friday, February 12, 2016

Southwest, AirTran duking it out with great humor

Southwest has a funny new TV commercial in its ongoing "bags fly free" campaign that has played heavily during the NCAA basketball tournment, and whether you realize it or not, appears aimed at rival low-cost carrier AirTran. (I wasn't sure which airline Southwest was targeting but this seems to be the best guess.) AirTran tried a non-response to the Southwest jab but then did respond with a video of its own that's funny as well. Dallas Morning News Airline Biz blogger Terry Maxon put both videos online. Find them here ....

Southwest, AirTran duking it out with great humor

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Southwest has a funny new TV commercial in its ongoing "bags fly free" campaign that has played heavily during the NCAA basketball tournment, and whether you realize it or not, appears aimed at rival low-cost carrier AirTran. (I wasn't sure which airline Southwest was targeting but this seems to be the best guess.) AirTran tried a non-response to the Southwest jab but then did respond with a video of its own that's funny as well. Dallas Morning News Airline Biz blogger Terry Maxon put both videos online. Find them here ....  

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About this blog
Tom Belden has been reporting about Philadelphia International Airport and other air travel subjects for more than 20 years, writing columns for The Inquirer's Travel and Business sections. His reporting (with colleague Craig McCoy) on baggage handling problems in Philadelphia have been credited with helping to improve the system. His previous blog was called Road Warrior. He can reached at tbelden@phillynews.com. Reach Tom at tbelden@phillynews.com.

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