Tuesday, October 21, 2014
Inquirer Daily News

UPDATED: About Southwest's humorous ads (and making money)

The Inquirer's Linda Loyd has a delightful story todayabout the Texas advertising agency that has worked for Southwest Airlines for 30 years, and is behind the series of amusing commercials that emphasize the differences between Southwest and other carriers. Read that story here. And by the way, can an airline make money while still having fun with its customers and employees? Southwest found the formula, again, in 2010, as this story by its hometown newspaper notes.

UPDATED: About Southwest's humorous ads (and making money)

The Inquirer's Linda Loyd has a delightful story todayabout the Texas advertising agency that has worked for Southwest Airlines for 30 years, and is behind the series of amusing commercials that emphasize the differences between Southwest and other carriers. Read that story here. And by the way, can an airline make money while still having fun with its customers and employees? Southwest found the formula, again, in 2010, as this story by its hometown newspaper notes.

UPDATE: Loyd added to yesterday's reporting in a story that used a great quote from Southwest's CEO: Find it here.

 

Tom Belden
About this blog
Tom Belden has been reporting about Philadelphia International Airport and other air travel subjects for more than 20 years, writing columns for The Inquirer's Travel and Business sections. His reporting (with colleague Craig McCoy) on baggage handling problems in Philadelphia have been credited with helping to improve the system. His previous blog was called Road Warrior. He can reached at tbelden@phillynews.com. Reach Tom at tbelden@phillynews.com.

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