As Ronnie Reagan used to say, there you go again. Spirit Airlines' CEO B. Ben Baldanza has learned a lot since he left US Airways some years ago to run a then-struggling little airline. Spirit has grown and is now one of the more profitable carriers. There are some good reasons: Ben and his team are among the most imaginative in the business at finding new sources of revenue.
Last night, according to several published reports, he suggested Spirit might start charging to speak to a human agent at an airport. It's not ready to do it yet, but Ben thinks it's a good idea. Here is one report on the topic from the chepoair Web site. As always, please let us know what you think about this idea.