UPDATED: Spirit Airlines finds new way to offend people

UPDATE: Spirit has canceled the "check out the oil" ad campaign. (No comment here).

Spirit Airlines has found another way to offend people, besides all of its customers who were stranded or shortchanged by refund policies during its six-day shutdown because of a pilots' strike. As soon as the strike was settled, the airline promoted "Strikingly low fares" using an image of bowling pins on its Web site. That was coupled with an offer of $50 savings on new bookings -- sorry, treasured customer, you can't use them to defray costs you incurred during the walkout.

This week, it's feminists and a few million others who are angry. Spirits is saying "Check out the oil on our beaches," in ads featuring bikini-clad women slathered in oily sunscreen, presumably promoting Florida destinations that take advantage of the closing of Gulf beaches because of the horrific BP spill. There's no point in asking when these people will acquire good taste, much less common sense, in marketing. That appears to be beyond them.