Airline industry officials and consultants gathered in Southern California last week to talk about "a la carte" fees and "ancillary revenue," the hot buzz words in the busines these days. They weren't there to talk about ways to charge you fewer of them, or do away with them if the economy gets better. But they did offer hope that they become more transparent, or perhaps packaged in a way that may make them more palatable. Advice was also offered at the confab about giving fees a new name that doesn't sound so much like what they are -- additional cost to the consumer. Read more about it here.