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Thursday, September 18, 2008

Airport news: Media companies use them to extend brands
Philadelphia air tavelers may not be surprised by this story but more media companies are opening stores in airports as a way to extend their brands, USA Today opened its first one at Detroit Metro Airport yesterday, as the story reports. PHL has had nine CNBC newsstands in five of its six terminals for more than two years. They're situated at heavy traffic points in Terminals A-East through E. Besides the usual newspapers, magazines, books and sundries, the newsstands each have a TV monitor -- tuned to CNBC, of course -- where you can check on the stock market, if you dare these days. Each time I'm at PHL, I notice many eyes looking up at the monitors as travelers stand in line or browse. 
Posted by Tom BELDEN @ 3:27 PM  Permalink | 1 comment
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  • 0 like this / 0 don't   •   Posted 5:35 PM, 09/18/2008
    Also the resturants in Terminal B and C have TV monitors turned to CNBC BUT some of the gates in B & C are tuned to CNN AIRPORT.... By the way the CNBC stores used to sell their T shirts and baseball caps with the CNBC logo and the name of the city you bought it in..GONE..
    — STEVE5444


1 comments
About Tom Belden
Tom Belden has been reporting about Philadelphia International Airport and other air travel subjects for more than 20 years, writing columns for The Inquirer's Travel and Business sections. His reporting (with colleague Craig McCoy) on baggage handling problems in Philadelphia have been credited with helping to improve the system. His previous blog was called Road Warrior. He can reached at tbelden@phillynews.com.
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