Monday, April 27, 2015

Airport news: Media companies use them to extend brands

Philadelphia air tavelers may not be surprised by this story but more media companies are opening stores in airports as a way to extend their brands, USA Today opened its first

Airport news: Media companies use them to extend brands

Philadelphia air tavelers may not be surprised by this story but more media companies are opening stores in airports as a way to extend their brands, USA Today opened its first one at Detroit Metro Airport yesterday, as the story reports. PHL has had nine CNBC newsstands in five of its six terminals for more than two years. They're situated at heavy traffic points in Terminals A-East through E. Besides the usual newspapers, magazines, books and sundries, the newsstands each have a TV monitor -- tuned to CNBC, of course -- where you can check on the stock market, if you dare these days. Each time I'm at PHL, I notice many eyes looking up at the monitors as travelers stand in line or browse. 

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Tom Belden
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