Wednesday, April 1, 2015

The Lazy Way To Help

One mouse click could save thousands of teeth.

The Lazy Way To Help

It's cold, you're tired and the thought of extending a hand to help the needy is just too much to bear.

So allow me to offer a way to do so that requires only the click of your computer's mouse.

Tom's of Maine, the toothpaste company, is running a program called Dental Health For All that will give $20,000 to five of 16 contestants vying for gants to help their community-based dental projects. Philly's own Esperanza Health Center is in the running for a grant, which will be used to expand dental care to the poor.  

How will Tom's choose its winners? By asking the public to vote for the worthiest projects. The top five vote-getters will get the bucks. 

If you're curious about Esperanza, click here to watch a video that the health center produced about its plans for the $20,000. Then click here to cast your vote. Neither action requires you to don a hat, gloves, muffler or boots. Nor must you submit to a drilling of your molars. So it couldn't be easier to do a good thing, right?

Voting runs through March 16.

Ronnie Polaneczky Daily News Columnist
About this blog

When my phone rings here at the Daily News, nine times out of ten the caller begins the conversation with, “Yeah, so what happened was…”.

Because this is Philly, the caller doesn’t say, “My name is Bob” – or Mary – “and I wonder if I could have a moment of your time?” Philadelphians are too direct for that. They just say, “Yeah, so what happened was…”, and then tumble into a tale they think oughta be shared with a wider audience. I love getting these calls (even the ones where it becomes clear, after 30 seconds, where the caller sowed the seeds of his own misery), because they give me chance to connect with fellow citizens in a way that no other job allows. Well, okay, no other job for which I’m remotely qualified.

That’s why my blog is titled “So What Happened Was…”. To me, it’s the quintessentially Philly way of saying, “Once upon a time.” When I hear it, I know a good story is coming. And I can’t wait to see how it turns out.

Ronnie Polaneczky has been an award-winning columnist for The Philadelphia Daily News since 1999, offering a front-steps perspective on every aspect of city life, from the sublime to the stupid. In her past life, she was the editor-in-chief of Atlantic City Magazine, associate editor at Philadelphia Magazine and a fulltime freelancer published in Ladies Home Journal, Good Housekeeping, Redbook, Reader's Digest, Men's Health, MarieClaire and others. She lives with her husband, daughter and various pets in the city's Fairmount section, where she dreams of one day singing The National Anthem at an Eagles game. In addition to her column and blog, you can enjoy Ronnie's musings in podcast form here.

Read more from Ronnie Polaneczky at Earth to Philly, the Daily News blog on anything and everything "Green Reach Ronnie at

Ronnie Polaneczky Daily News Columnist
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