Monday, May 25, 2015

Weather changing at KYW

Less Accu-Weather in KYW forecasts.

Weather changing at KYW

Unlike the weather, KYW Newsradio ordinarily is a paragon of predictability ... you give us 22 minutes ... traffic on the 2's ... and now KYW Sports ... .

Thus we've found it somewhat jarring in recent days when we heard KYW weather reports attributed to CBS3.

KYW and Accu-Weather have had a partnership that dates back over 35 years. After all, Joel Myers, the company's founder, and broadcasting icon Elliot Abrams are Philly natives.

Marc Rayfield, a CBS Radio senior vice president, told us that KYW just signed a long-term contract with Accu-Weather and will continue to use the service.

But he also noted that listeners are hearing more forecasts from CBS3. He declined to say just how much more, or just what the mix will be in the future.

"We're still doing all kinds of different things," he said.

He also declined to comment on terms of the new deal with Accu-Weather.

We'll assume it's more economical than the old one, believed to have been worth upwards of $200,000 annually, since CBS owns KYW.

Inquirer Weather Columnist
About this blog

Everyone talks about the weather, and here we write about it.

When we’re around and conditions warrant, we’ll keep you updated about what’s coming, but we will do our best always to discuss weather and climate developments in context and remind you that nothing in the atmosphere happens in a vacuum.

Tony Wood has been writing about the atmosphere for The Inquirer for 26 years.

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Tony Wood Inquirer Weather Columnist
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