#WawaWednesday: There's a Wawa book, now

It's Wednesday, which means we hope you're enjoying your $4.79 Classic in the comfort of your home, office, or home office. Before we get into the nuts and bolts of things, here are some one-off Wawa tweets that resonated with us this week.









Former Wawa CEO Howard Stoeckel has a new book coming out, with the help of business writer and podcaster extraordinaire, Bob Andelman. The Wawa Way: How a Funny Name and 6 Core Values Revolutionized Convenience hits shelves (or your mom's Kindle Fire, or whatever) on April 8th. You can pre-order it over at Amazon.

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?

With a mixture of personal history and business advice, Howard Stoeckel shares the last 50 years of Wawa’s growth, development, and expansion. It’s the story of how a small company with a funny name made a big difference and all it took was a little goose sense.

Speaking of Wawa's 50th Anniversary, the company's current CEO was a guest on 1210 WPHT's The Chris Stigall Show on Tuesday. Christopher Gheysens spoke with the show's host about the anniversary, coffee, and Wawa's successful business model.

“We were in the dairy business and still are. As the business climate changed, as consumer trends changed, the home delivery of milk business changed — the outlet that we really wanted to put our milk to and offer a new product assortment was convenience stores,” he said.

Gheysens added that while Wawa has recently expanded to Florida, there are currently no plans to expand all over the country.

As always, here are your Wawa news stories of the week: