VIDEO: Jay-Z announces new album, 'Magna Carta Holy Grail,' via cell phone commercial

As a hip-hop music and business mogul, Jay-Z has a leg up that those super agents didn't start with. (Eric Gay/AP)

Last night, the Spurs beat the Heat to take a 3-2 series lead in the NBA Finals. During the game, a Samsung commercial aired for what felt like five lifetimes. The commercial served as a platform for a one Sean Carter to announce a forthcoming album, Magna Carta Holy Grail.

"Pretty much, with the album, it's about this duality of, 'How do you navigate your way through this whole thing?' Through success, through failures; how do you remain yourself?"

Because it's the future and you can't just get an album anymore, Hova is offering the new album to the first one million people to download the corresponding app for $FREE.99. (And three days early.) The album is slated to drop on July 7th, but the app will be available on June 24th and the first million to grab said app will get the album three days early on July 4th.

Samsung paid $5 apiece for the albums, according to a person familiar with the matter. It wasn’t immediately clear if Nielsen SoundScan will count Samsung’s purchases in its sales tallies.

The partnership could help Samsung compete with Apple Inc. AAPL -1.38%, which recently announced the launch of iTunes Radio – an online radio service bundled onto Apple devices that promises to offer listeners access to certain tracks before they’re available elsewhere. [Wall Street Journal]

The album has its own website with a bunch of text and pictures that got the same treatment as the Zero Dark Thirty credits.