Nabisco's Honey Maid released a commercial last month promoting a "wholesome" image of all types of family. The ad features a gay couple with a baby and an interracial family. Certain corners of the Internet spewed the type of hate and negative comments you'd expect to follow such a spot.
Specifically, the One Million Moms organization had nothing better to do than pepper Nabisco's inboxes and Facebook posts with messages denouncing the commercial and its message.
"Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin," wrote the group. "This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome."
Instead of drowning in the vitriol or pulling the ad, Honey Maid issued the greatest response to the backlash that anyone could have conjured up. The company hired artists to turn the negative comments into a modern art masterpiece.The result is this paper thing that spells out "love" in script, surrounded by the positive responses the ad garnered, which outnumbered the negative feedback 10:1.
Click here to watch the ad and see the negative comments become art.