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Uber giving away new Madden game for free and it might be delivered by an Eagles player

Uber may be a new-age taxi service steeped in international controversy, but they’ve found one way to redeem themselves today: Video games and football.

Uber may be a new-age taxi service steeped in international controversy, but they've found one way to redeem themselves today: Video games and football.

In a pop-up promotion, Uber riders can score a free copy of Madden NFL 16 thanks to the ridesharing app's partnership with EA Sports. To get a chance at this sweet deal, riders need only enter the code "MADDENPHL" into the app, and a special Madden-toting car may appear at your doorstep.

For one lucky patron, an Eagles player will personally deliver the city's only "ultimate prize pack" equipped with an Xbox One console, Madden NFL 16 and more.

The newest Madden installment comes out tomorrow, August 25, so Uber-riding winners will be some of the first to in the public to receive the game. Uber is running this promotion in 32 cities, each with different codes and different NFL teams making the special deliveries.

[Philadelphia Business Journal]