Saturday, February 13, 2016

This is how BuzzFeed is winning the Internet

By now, you've undoubtedly stumbled upon at least a post or two over at BuzzFeed, the Internet's hub for kitten gifs and viral videos (and a lot of actual journalism)

This is how BuzzFeed is winning the Internet


By now, you've undoubtedly stumbled upon at least a post or two over at BuzzFeed, the Internet's hub for kitten gifs and viral videos (and a lot of actual journalism). This month, New York magazine peels the curtain back on BuzzFeed's Oz, Jonah Peretti. Back in '01, Peretti saught to decipher what made something go viral. A full 17,405,285,302,294 "Harlem Shake" videos later, NYMag examines Peretti's baby, born out of procrastination, a Nike/sweatshop joke and a subsequent challenge.

BuzzFeed’s model, known in the industry as “native advertising,” has caused some trepidation among traditional ad agencies, which see its potential to cut out their intermediary role. It’s also the sort of intermingling of editorial content and business—“church and state”—that used to be considered heretical at any respectable journalism institution. But times change, revenue streams dry up, and now other publishers are watching with desperate interest. Prestigious publications like The Atlantic and the Washington Post are playing with strategies similar to BuzzFeed’s. Like a joyful scourge, Peretti is simultaneously fanning the flames that are disrupting the old media business model and promising that he has constructed a new, lucrative one.

If you have any interest at all in figuring out what creates virality and how technological word of mouth is evolving through social media, spend 10 minutes reading up on Peretti's mission and results. It'll give you something to think about the next time you lose an afternoon to watching videos of puppies playing with doorstops. [NYMag]

We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog
A blog tuned-in to what's happening on the Internet. Odd local and entertainment stories.

Gab Bonghi Staff Writer
Nick Vadala Staff Writer
Tommy Rowan Staff Writer
Latest Videos:
Also on
letter icon Newsletter