Let's hope that that Chocolate Rain kid is up for a live performance because the first annual YouTube Awards have been officially announced as a thing that's going to exist from now on, maybe.
Director/strange person Spike Jonze is the driving force behind the new awards show, which is slated to take place on New York's Pier 36 on November 3rd. Obviously, it will be available via live-stream because its the awards show of the future and that's what they do, now.
Jason Schwartzman(???) will host the ceremony as musicians desperately attempting to remain relevant in the face of diminishing album sales and critical disappointment—Eminem and Lady Gaga—are scheduled to perform at the show with YouTube sensations like that lady with the violin and CDZA.
"We're setting out to create a night that's all about making things and creativity in the spirit of everyone that uses YouTube," said Jonze. "As well as giving out awards, we'll be making live music videos. The whole night should feel like a YouTube video itself. We're getting together a group of amazing artists and filmmakers to do this live -- tune in to see what happens live."
"From catalyzing careers and pop culture phenomena to propelling a song's rise to No. 1 on Billboard's Hot 100, our global community's influence is felt across the music industry," added Danielle Tiedt, YouTube's vp marketing.
The whole thing will be brought to you by Kia because, hooray corporate sponsorship. [The Hollywood Reporter]