Saturday, April 6, 2013
Saturday, April 6, 2013

Target is super sorry for naming that plus-size dress 'Manatee Gray'

So, Susan Clemens was shopping on Target.com when she came across the Mossimo Womens Kimono Maxi Dress and all of its available colors.

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Target is super sorry for naming that plus-size dress 'Manatee Gray'

POSTED: Friday, April 5, 2013, 8:33 AM

So, Susan Clemens was shopping on Target.com when she came across the Mossimo Womens Kimono Maxi Dress and all of its available colors. The grey one was named "Dark Heather Grey." Then, she noticed that the Mossimo Womens Plus-Size Kimono Maxi Dress that came in, essentially, the same color wasn't called "Dark Heather Grey" at all. Instead it was called "Manatee Gray." This is the part when Target apologizes.

In this case, he says, there were two different teams of buyers responsible for the “missy” and plus-size product lines, and the teams didn’t coordinate when they inputted the product information for the site. One team apparently used the color’s official name, while the other eyeballed it

“We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray,” he said. “This was an unfortunate oversight and we’ll take it into consideration moving forward."

They actually have a number of products labeled "Manatee Gray" and they're not all plus-size dresses. Forbes has more on the mix-up. [Forbes]

Mike Bertha @ 8:33 AM  Permalink | 12 comments
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Comments  (12)
  • 0 like this / 0 don't   •   Posted 8:51 AM, 04/05/2013
    Well if you don't want to look like a manatee, don't eat like a manatee. The truth hurts, doesn't it fatty?
    Jim Wintersteen
  • 0 like this / 0 don't   •   Posted 9:20 AM, 04/05/2013
    Sea-cow grey is more appropriate. IMO.
    Charlie Cheese Steak
  • 0 like this / 0 don't   •   Posted 9:37 AM, 04/05/2013
    Elephant grey?
    tr88
  • 0 like this / 0 don't   •   Posted 9:38 AM, 04/05/2013
    Who gives a $ hit? Don't eat like a cow and you won't be so fat, I mean plus size. The same people who are upset about this are the same ones who think its unfair to base the cost of a plane ticket on weight.
  • 0 like this / 0 don't   •   Posted 9:38 AM, 04/05/2013
    Battleship grey was taken.
    tr88
  • 0 like this / 0 don't   •   Posted 10:02 AM, 04/05/2013
    "Petite" Manatee Grey
    kissamiazz
  • 0 like this / 0 don't   •   Posted 10:28 AM, 04/05/2013
    Back in college a friend of ours was responsible for coming up with an idea for a Lane Bryant window display. We all voted for the one that had a mannequin dressed in a raincoat and hat with a harpoon in its hands standing on a platform above the other mannequins.
    towman
  • 0 like this / 0 don't   •   Posted 10:40 AM, 04/05/2013
    well if the dress fits, wear it.
    LGbalsac
  • 0 like this / 0 don't   •   Posted 10:41 AM, 04/05/2013
    Susan Clemens needs to find something to do with her time.
    cloudkitt
  • 0 like this / 0 don't   •   Posted 11:47 AM, 04/05/2013
    I'm outraged. Btw the color name is used for all size dresses not just the plus size dresses.
    Phillies2008WSChamps
  • 0 like this / 0 don't   •   Posted 12:58 PM, 04/05/2013
    Honey, never wear battleship gray. 2000 sailors will try to board you...
    DixonBunz
  • 0 like this / 0 don't   •   Posted 1:07 PM, 04/05/2013
    Their plus size skin lotion is call Pack-a-Derm.
    2ndNlong


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