After having apparently learned nothing from the 2011 publicity fiasco that followed an ill-timed joke about Cairo, self-proclaimed "designer, aspiring humanitarian, frustrated activist and social networker in training" Kenneth Cole proved to everyone with a WiFi connection that he needs to "aspire" a little harder. The designer used the looming possibility of U.S. involvement in the Syrian chemical weapons travesty as an opportunity for footwear-themed humor.
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
Hilarious. And, again, the worst part is that it's not the first time he's struggled with the concept of "NOT EVERYTHING ON THE INTERNET HAS SOMETHING TO DO WITH KENNETH COLE SHOES!"
Kenneth Cole's February 2011 tweet about Egypt—"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online"—became part of every case study on terrible corporate tweeting. But it seems Cole didn't learn much from the episode, as he just tweeted a reference to the Syria crisis—as a way to pitch his footwear. [h/t AdWeek]