In yet another example of eccentric, rich people having outlandish, but somehow intriguing visions, the CEO of DreamWorks Animation, Jeffrey Katzenberg, regaled TV executives at MIPCOM in Cannes with the saga of that time he tried to buy three more episodes of The Internet's Favorite Show Ever, Breaking Bad.
Removing his monocle and sipping Pernod-Ricard Perrier-Jouet from a solid gold chalice (probably), Katzenberg admitted that he's a huge fan of Vince Gilligan's AMC drama and told the executives that he offered to pay $25 million for each additional episode, totaling $75 million for 180 extra meth-fueled minutes. The idea was that Katzenberg would break the added three hours of footage up into smaller, six-minute segments and release them online for the price of $0.50-$0.99 a pop.
“The last series cost about $3.5 million an episode. So they would make more profit from these three shows than they made from five years of the entire series,” he said.
He explained that he had intended to show the extra content as six-minute segments over 30 days online.