What a better way to bring back Wendy’s pretzel buns than with Philly’s own Boyz II Men?
The campaign known as #PretzelLoveSongs is simply for those who enjoy Wendy’s Pretzel Bacon Cheeseburger and Pretzel Pub Chicken.
In the #PretzelLoveSongs video series, the R&B group holds down the vocals while, get this, the lyrics come from social media.
That’s right, Boyz II Men singing lyrics posted by Wendy’s Pretzel Bun lovers on Twitter and Facebook.
“We know Millennials are passionate about 90s nostalgia, music and humor—and Boyz II Men delivered on all three in its rendition of #PretzelLoveSongs,” said Craig Bahner, Wendy’s Chief Marketing Officer. “We partnered with Boyz II Men because the group and its members are legends—and it looks like our Pretzel Bun is becoming one too.”
You can check out the ‘Yes, Yes, Yes!’ music video on Wendy's Facebook page.