Wednesday, October 1, 2014
Inquirer Daily News

Target is super sorry for naming that plus-size dress 'Manatee Gray'

So, Susan Clemens was shopping on Target.com when she came across the Mossimo Womens Kimono Maxi Dress and all of its available colors.

Target is super sorry for naming that plus-size dress 'Manatee Gray'

Screenshot via @suZen

So, Susan Clemens was shopping on Target.com when she came across the Mossimo Womens Kimono Maxi Dress and all of its available colors. The grey one was named "Dark Heather Grey." Then, she noticed that the Mossimo Womens Plus-Size Kimono Maxi Dress that came in, essentially, the same color wasn't called "Dark Heather Grey" at all. Instead it was called "Manatee Gray." This is the part when Target apologizes.

In this case, he says, there were two different teams of buyers responsible for the “missy” and plus-size product lines, and the teams didn’t coordinate when they inputted the product information for the site. One team apparently used the color’s official name, while the other eyeballed it

“We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray,” he said. “This was an unfortunate oversight and we’ll take it into consideration moving forward."

They actually have a number of products labeled "Manatee Gray" and they're not all plus-size dresses. Forbes has more on the mix-up. [Forbes]

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