TNA Wrestling launches new 24/7 programming initiative

TNA announced a pretty drastic change to the way it will present its product via a press release Thursday.

The company, which has seen a steady decline in television ratings and live event attendance, announced that it launched a new 24-hour programming initiative called, “Where Action Never Ends.”

According to the release, the company will give fans a glimpse at the wrestler’s lives in and out of the ring 24 hours a day, seven days a week. The fans will get to see storylines unfold at all times of the day and get an inside look at their favorite stars.

This new Big Brother-esque format will be shown on TNA’s web site and the promotion’s various social media platforms and will give it a chance to move in a more creative direction with its characters and storylines.

Also announced in the release that the main hub for all of this programming will be Universal Studios in Orlando, Fla. and that tapings of Impact will return to Orlando.

The first episode of Impact from Orlando is scheduled to air live Nov. 21.

“The way that people view television has dramatically shifted, and it is incumbent upon us to deliver a modern, revolutionized way of watching professional wrestling to our fans,” TNA president Dixie Carter said in the release. “Our reality is that we only have 82 minutes of programming each week and a large roster of talented professionals that deserve more exposure. With our new ‘Where Action Never Ends’ creative direction, we will deliver just that for both them and the fans.”

“Bringing live events to our fans across the globe will remain a vital element of TNA’s business; however, our renewed focus, as it relates to our television programming, will shift from live event touring to 24/7 show content, so that our fans can really get to know our talent. And, in making Orlando’s Universal Studios our programming hub, we have the powerful combination of state-of-the-art production facilities and incredible soundstages that will make it easier for us to launch this new production-intensive initiative. We will also be working with Universal to develop new and creative ways to park guests and fans from around the world to experience a unique TNA attraction.”

The biggest thing of note from the second quote was that it sounded like TNA seems to be doing away touring around the country.

According to Mike Johnson, those within TNA believe the promotion will pick up its live event touring after it wraps up its European Tour in the beginning of next year.

Johnson also reports that TNA hasn’t exactly pinned down which soundstage it will be using at Universal Studios, but it will not be returning to Soundstage 21, which was the home to the Impact Zone for years.