Power 99 (WUSL, 98.9) has been adrift, ratings-wise, for some time. In June's Arbitrons, the onetime powerhouse was fifth among listeners 18-34.
Its clear weak link is mornings, where it was 10th among the 18-34 crowd in June. When Morning Edition on WHYY solidly beats you in that key demographic, your radio station needs drastic measures.
And so a drastic measure is planned.
Power 99 will launch a project called “Making the Morning Show” the week of Aug. 3.