Saturday, April 19, 2014
Inquirer Daily News

YOU get to pick the new Power 99 morning show

The urban-contemporary radio station will do on-the-air auditions.

YOU get to pick the new Power 99 morning show

Power 99 (WUSL, 98.9) has been adrift, ratings-wise, for some time. In June's Arbitrons, the onetime powerhouse was fifth among listeners 18-34.

Its clear weak link is mornings, where it was 10th among the 18-34 crowd in June. When Morning Edition on WHYY solidly beats you in that key demographic, your radio station needs drastic measures.

And so a drastic measure is planned.

Power 99 will launch a project called “Making the Morning Show” the week of Aug. 3.

Various personalities will try out for the morning show, including Shamara, Golden Girl, and the Hot Boyz along with people from other markets. Listeners will then go to www.power99fm.com to cast their vote.

Power 99, which once rode high in the mornings with shows such as Carter & Sanborn, earlier this month cut loose the syndicated Big Boy's Neighborhood, which replaced the controversial Star & Buc Wild.

Michael Klein Philly.com
About this blog
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here. Reach Michael at mklein@philly.com.

Michael Klein Philly.com
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