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Winds of change at CBS

CBS3 to feed "Eyewitness News"-branded weather reports to the Big Talker.

CBS will try a synergistic approach to weather on talk station WPHT (1210).

Starting Monday (8/10), CBS3 meteorologists Kathy Orr, Doug Kammerer, Maria LaRosa and Carol Erickson will provide forecasts on the radio side. This will save WPHT the bucks of contracting with the Weather Channel and provides additional exposure for Eyewitness News.

A win-win for CBS. (Not for the Weather Channel, which, as a commenter pointed out, is owned by NBC/Universal.)

Because of its joint radio and TV holdings in Philly, CBS is exploring assorted partnerships. It uses Bob Kelly for traffic on WOGL (98.1) and Channel 3. It also exploits WYSP's position as the Eagles flagship station by having Merrill Reese call in frequently to its other radio stations.

One idea that didn't get off the ground a few months ago: Having WIP (610) feed sports reports to KYW (1060) on weekends but AFTRA -- the union that represents air talent -- grumbled.

CBS owns Channels 3 and 57, plus WIP, KYW, WPHT,WYSP and WOGL.