Friday, February 12, 2016

Why Matt Levin left Square Peg

He wanted out. OK, management said.

Why Matt Levin left Square Peg

Matt Levin.  RON TARVER / Staff Photographer
Matt Levin. RON TARVER / Staff Photographer

Perhaps this was just a round hole.

Chef Matt Levin and the management at Washington Square West's Square Peg sat down and agreed on a reassignment within GuestCounts Hospitality, which also owns Brûlée Catering and Cuba Libre.

Levin - whose previous stops have veered between the hoity-toity (Lacroix at the Rittenhouse) and the downscale (his former ill-starred stop, Adsum) - had been working on the upscale end with Brûlée when he left to open Square Peg, a glorified diner, at 10th and Walnut Streets. It opened in March and drew mainly tepid reviews.

By Twitter, Levin announced this morning: "It wasn’t fun cooking the same food anymore." (By phone, well, he was not responding.)

GuestCounts co-owner Barry Gutin told me: "It wasn't playing to his strengths. He wants a challenge."

Meanwhile, Levin will be reunited with Jean-Marie Lacroix. Gutin and business partner Larry Cohen will shift a chef from their stable to right the ship and tweak the menu. The concept, Gutin said, was solid.

Staff Writer
About this blog
Michael Klein, the editor/producer of, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

Michael Klein Staff Writer
Latest Videos:
Also on
letter icon Newsletter