Tuesday, September 16, 2014
Inquirer Daily News

WRNB aims younger

WRNB (107.9) has changed its format, aiming for a younger R&B audience.

WRNB aims younger

Adult urban-contemporary station WRNB (107.9), whose sound had been remarkably similar to that of WDAS (105.3), reformatted today to aim at a younger audience. Old school is out.

"We want to become the hipper adult [R&B] station," operations manager Elroy Smith told me. "We want a lane to ourselves."

“The new sound of 107.9 WRNB, R&B of the 90’s and Today," as it's known, will feature Boyz II Men, Jodeci, Babyface, Maxwell, Mary J Blige, and Mint Condition.

Tom Joyner's syndicated morning show will remain. Mo'Nique's syndicated afternoon show is gone.

Here's the lineup:

  • 6am-10am – The Tom Joyner Morning Show
  • 10am-3pm – Mo’Shay Laren
  • 3pm-7pm – Lady B
  • 7pm-midnight –  DC Todd



Michael Klein Philly.com
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Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here. Reach Michael at mklein@philly.com.

Michael Klein Philly.com
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