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WRNB aims younger

WRNB (107.9) has changed its format, aiming for a younger R&B audience.

    by Michael Klein
    Published 

Adult urban-contemporary station WRNB (107.9), whose sound had been remarkably similar to that of WDAS (105.3), reformatted today to aim at a younger audience. Old school is out.

"We want to become the hipper adult [R&B] station," operations manager Elroy Smith told me. "We want a lane to ourselves."

"The new sound of 107.9 WRNB, R&B of the 90's and Today," as it's known, will feature Boyz II Men, Jodeci, Babyface, Maxwell, Mary J Blige, and Mint Condition.

Tom Joyner's syndicated morning show will remain. Mo'Nique's syndicated afternoon show is gone.

Here's the lineup:

  1. 6am-10am – The Tom Joyner Morning Show

  2. 10am-3pm – Mo'Shay Laren

  3. 3pm-7pm – Lady B

  4. 7pm-midnight –  DC Todd