Cast your eyes to West Chester, where Dave Magrogan of the Kildare's/Doc Magrogan empire and business partner John Caulfield are converting the former Coyote Crossing location at 102 E. Market St. into a California-style Mexican cantina called Más. Opening is set for Feb. 18.
Unlike Coyote Crossing, which tried to stress its Mexican ownership while slinging cocktails, Más is unapologetically a theme joint.
In other words: kitsch galore (hubcaps on the ceiling, Johnny Cash in velvet, low-rider bikes). And booze: There will be dining and a bar on the first floor, a lounge on the second floor, and a bar on the rooftop.
Menu will be priced to sell, says Magrogan, who says they'll do flaming queso, tableside guacamole, a half-kilo burrito, and lots of vegetarian items.
Running the front of the house is Steve Loose, who was the opening bar manager at El Vez.