Friday, September 4, 2015

The Onion: Philly wit'

The paper starts publishing here March 3.

The Onion: Philly wit'

0 comments

The satirical paper the Onion is coming to Philadelphia on March 3, but don't expect such headlines as:

RIDE THE DUCKS SIGNS DEAL ON PENNYPACK CREEK

or

'ROOSEVELT BOULEVARD' RENAMED 'MILTON STREET'

The free weekly will include the Onion's national comedy material in the front pages, with its pop-culture sister publication, the A.V. Club, covering national and local arts and entertainment news in the back. There will be no Philly-zoned comedy.

Emily Guendelsberger, who last edited arts and entertainment for Philadelphia Weekly and is a former Daily News writer, starts Feb. 17 as the A.V. Club's Philly editor.

Philadelphia Media Network, publisher of The Inquirer, the Philadelphia Daily News, and Philly.com, announced last week that it would partner with the alt-weekly-style paper.

In a novel business model, PMN will handle local ad sales and production. "We send them the basic layout for all three pieces," says Onion CEO Steve Hannah, "and they tweak the basic layout to accommodate their advertisers."

"These deals with media companies are a win-win," Hannah told me. "We get to do what we do best, and our partners do what they do best - run the business side of things in a city they know well and where they can not only leverage existing advertising relationships but attract a whole new group of advertisers." Four other papers (in Austin, Texas; Minneapolis; Madison, Wis.; and Denver) signed up last week as well.

Hannah says Philly was chosen because of the huge college and young adult population and because of the large Onion fan base.

The Onion recently launched Onion News Network on IFC and has a sports-news comedy show on Comedy Central.

Philly.com
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

Michael Klein Philly.com
Latest Videos:
Also on Philly.com
letter icon Newsletter