Saturday, August 1, 2015

The economics of a free Krispy Kreme doughnut

Think they're just being nice guys on Mardi Gras? Of course they are.

The economics of a free Krispy Kreme doughnut

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Krispy Kreme is giving away free doughnuts for Fasnacht Day (or Mardi Gras).

Anyone thinking, "Oh, poor Krispy Kreme. They're really taking a bath today," is mistaken.

Though he declined to disclose specific numbers, Krispy Kreme franchisee Brian Zaslow said sales at his four area shops would be up 30 percent today. (Baking Management estimated last year that Krispy Kreme sold 29.3 million doughnuts a year chainwide.)

"Everyone buys some," Zaslow said. "If they don't, it's fine, too."

Philly.com
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Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

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