Thursday, November 26, 2015

The economics of a free Krispy Kreme doughnut

Think they're just being nice guys on Mardi Gras? Of course they are.

The economics of a free Krispy Kreme doughnut


Krispy Kreme is giving away free doughnuts for Fasnacht Day (or Mardi Gras).

Anyone thinking, "Oh, poor Krispy Kreme. They're really taking a bath today," is mistaken.

Though he declined to disclose specific numbers, Krispy Kreme franchisee Brian Zaslow said sales at his four area shops would be up 30 percent today. (Baking Management estimated last year that Krispy Kreme sold 29.3 million doughnuts a year chainwide.)

"Everyone buys some," Zaslow said. "If they don't, it's fine, too."
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog
Michael Klein, the editor/producer of, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

Michael Klein
Latest Videos:
Also on
letter icon Newsletter