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Tuesday, February 21, 2012

The economics of a free Krispy Kreme doughnut

Krispy Kreme is giving away free doughnuts for Fasnacht Day (or Mardi Gras).

Anyone thinking, "Oh, poor Krispy Kreme. They're really taking a bath today," is mistaken.

Though he declined to disclose specific numbers, Krispy Kreme franchisee Brian Zaslow said sales at his four area shops would be up 30 percent today. (Baking Management estimated last year that Krispy Kreme sold 29.3 million doughnuts a year chainwide.)

"Everyone buys some," Zaslow said. "If they don't, it's fine, too."
Posted by Michael Klein @ 3:20 PM  Permalink | File Under: TableTalk | 2 comments
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  • 0 like this / 0 don't   •   Posted 4:57 PM, 02/21/2012
    Please do not let Chris Christie know about this or you will be out of business.
    — OhOkay
  • 0 like this / 0 don't   •   Posted 8:30 PM, 02/21/2012
    As David Letterman said, "Konsult Kardiologist."
    — J H


2 comments
About Michael Klein
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.
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