Sunday, March 1, 2015

The Making of The Fat Ham, Part 3: Meeting the media

Now that Kevin Sbraga and his associates are back from their food tour through the South, he and his PR and marketing crew have invited reporters and bloggers to a hard-hat preview Wednesday evening at the space, in The Left Bank at 3131 Walnut.

The Making of The Fat Ham, Part 3: Meeting the media

Wine rack demolition at The Fat Ham Video: Wine rack demolition at The Fat Ham

Kevin Sbraga of Sbraga restaurant on South Broad Street is planning his second restaurant, The Fat Ham, at 3131 Walnut St. in The Left Bank in University City.

In Part I, he let us in on a design meeting for the space, which he hopes to open in November.

In Part 2, the rubber hits the road as he and his associates went on a road trip to explore Southern cusine.

In Part 3, Sbraga and company prepare to meet the press.

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Media attention is important for any restaurant project, and The Fat Ham is no exception.

Now that Kevin Sbraga and his associates are back from their food tour through the South (and a quick trip to New York on behalf of Star Chefs International), he and his PR and marketing crew invited reporters and bloggers to a hard-hat preview Wednesday evening at the space, in The Left Bank at 3131 Walnut.

They showed off drawings and served a few cocktails and snacks - some of which may make it onto the menu when the restaurant opens this fall. Most likely, though, the corn soup and country ham fritters will be staples om catering menus.

Meanwhile, application has been made in Harrisburg for The Fat Ham's liquor license, last held by a corner bar in Hunting Park.

Check to the left for a funny video showing the removal of the wine rack used by previous occupant, Tria Wine Room.

Michael Klein Philly.com
About this blog
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here. Reach Michael at mklein@philly.com.

Michael Klein Philly.com
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